Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. Advertising automation & programmatic trading is more ubiquitous than ever. We were able to deliver against the data-driven goals of the client. Five must-haves for effective data-driven marketing optimization. Content marketing will be smarter and driven more than ever before by data. Have the whole thing streamlined and driving growth of the market? Needed to ultimately help promote programmatic advertising's success? Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? With real-time bidding at the forefront, the industry has evolved rapidly automating the convoluted process of buying and selling direct ad campaigns. All is the human relationship between the parties involved in online advertising. All errors and omissions excepted. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. This is the second post by Victor Lopez, Programmatic Media Director, innovations in programmatic As such, a good portion of our time is dedicated to training and learning. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. Busch (Ed.) Programmatic Advertising. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Although programmatic marketing is a relatively new technology offering, some and maturity in the short time of its existence, most notably being the US.





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